It helps to organize working with visual and textual materials.
It helps to avoid misunderstandings and errors in information design and presentation.
Brandbook provides a unified style and tone for communication.
Brandbook helps to increase brand recognition.

Why do we need a brandbook?

Brandbook helps to preserve visual and semantic identity of the company across all communication channels, providing a unified perception of the brand regardless of the channel or audience.

Please follow the STANDARDS DESCRIBED IN THIS BRANDBOOK

Protected margin

"Protected margin" is the minimum space around the logo that is free from any objects: text, images, graphics or other design elements. This space is needed to keep the logo readable and recognizable in any placement.


The protected margin is calculated using the height of one of the circles in the logo graphic element. This approach provides visual correspondence and harmony between the logo and the surrounding space. The minimal protected margin should be at least the diameter of two circles in the logo. This space is measured from the extreme points of the logo on all sides.

Prohibited Uses

Put on a colorful background

Rotating logo

Using on an insufficiently contrasting background

Incorrect usage of the black and white logo

Changing colors

Changing proportions

The logo is an original design. It must not be altered, redrawn or modified in any way. Use only the design provided by MITIGATOR. The following images show several examples of what to avoid when implementing any version of a logo or brand name.

Changing fonts and styles

Change the composition of the logo elements

Add effects

Dark and light themes

Additional colors

Using in schemas and for special cases

Used in main products as additional colors

All of the materials can be presented in light or dark themes. Dark is the default MITIGATOR theme, it
should be used for all marketing purposes. The light theme is used for official documents and in cases where it is impossible to use the dark theme.

Colors that complement the main palette. Used in all MITIGATOR products.

Colors

These colors are the main ones and are used as the dominant color palette for all internal and external
visual communications. MT_blue is the main color of our visual identity. MT_black is a contrasting color that allows MT_blue to take center stage and capture the viewer's attention.

Geologica

Geologica

Raleway

Raleway

Geologica font works well with Raleway, adding structure and expressiveness. It is used as an accent font in MITIGATOR materials using Thin, Light, Regular and Medium weight.

Raleway was designed as a light and geometric font, originally intended for headers, but due to the variety of styles, it is well suited for both headers and for body text in digital and printed materials. Regular style is used for the text, Medium is used for subheaders.

Icons and pictograms

A 4 px grid should be used for creating icons, the dot size should always be the same — 24 px, and the spaces be at least 8 px.

All icons are made using thin, smooth outlines without fill. This ensures clarity of perception, ease of use and visual harmony with the brand logo and fonts. All icon outlines have the same thickness, which creates a unified and neat visual rhythm in all interfaces and materials. Outline base color is MT_Blue, same as the logo's base color. Each icon is complemented by a small white dot, serving as a brand accent. This element supports the visual connection between the logo and the brand's graphics.

Schemes

In schemas it is preferred to color traffic according to the brandbook suggestions

Schemes are another element of the brand visual identification. Schemes can be either on a dark or on a light background. It is important to use the elements provided by the MITIGATOR team.

Our branded favicons are a part of the brand identity. Use them without modifications so that the style is recognizable and consistent with our product. Archive contains favicons for both production clusters and testing environments. Instructions for replacing the favicon

MITIGATOR is spelled in uppercase Latin letters
The text is legible, the background is sufficiently contrasting
The text is typeset using colors from the brand palette
The text is typeset using brand fonts
Traffic colors match the specified ones
Elements' weight is preserved

Product logos match colors
Our logo was not modified in any way
There is a protective margin around the logo
Our logo is legible on the background
The Icons are not modified
MT_blue color is used for icons

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